CASE STUDY

Rebuilt To Scale, Delivered On Schedule: How thinkbridge Transformed Timerack’s Platform Into A Growth Engine

thinkbridge rebuilt Timerack’s legacy platform into a scalable, AI-ready solution—launched in 4 months, boosting leads, retention, and performance.
40%
Drop In Support Tickets
27%
Increase In Qualified Leads Post-Event
30–50%
Reduction In Future Development Cycles

The Challenge

Timerack’s challenges were multifaceted, and the stakes couldn’t have been higher:

  • A Platform That Couldn’t Scale

Timerack’s core platform was built on legacy technologies that couldn’t support new functionality, multi-client scalability, or the complex compliance requirements of modern workforce management.

  • Product Development Bottleneck

Progress had stalled under the previous development team. Delays, unstable releases, and limited visibility into code health led to missed deadlines and internal frustration.

  • Time-Sensitive Market Opportunity

With a flagship industry conference on the horizon—an event critical for client demos, investor visibility, and pipeline acceleration—Timerack had a hard deadline. There was no room for compromise. The platform had to deliver, and it had to wow.

  • Loss of Customer Confidence

Clients were losing faith. Without a modern, competitive solution, Timerack risked losing accounts and falling behind competitors with more advanced offerings.

The Solution

thinkbridge approached this project not as a rescue mission, but as a transformation strategy. Our process was comprehensive, surgical, and delivered under compressed timelines.

1. End-to-End Stack Modernization

We re-architected the entire platform:

  • Front-end: Replaced outdated UI with a modern, responsive, and intuitive interface that dramatically improved user experience.
  • Back-end: Migrated to a scalable, microservices-based architecture to ensure reliability, modularity, and ease of maintenance.
  • Database: Redefined the data schema and migrated critical datasets to a more performant and secure structure.
  • APIs: Built clean, documented, and extensible APIs for seamless integration with third-party systems like payroll, HR, and compliance platforms.

2. Intelligent Rule Engine Implementation

  • To address the core complexity of workforce management—scheduling, compliance, and payroll rules—we developed a powerful custom rule engine:
  • Automated rule application for labor law compliance across geographies.
  • Custom scheduling configurations per client.
  • Real-time payroll validation to reduce errors and manual interventions.

This replaced brittle business logic with scalable, configurable intelligence.

3. DevOps Automation & Phased Rollouts

  • We introduced modern DevOps practices, including:
  • CI/CD pipelines for frequent and safe deployments.
  • Automated regression testing to minimize bugs in production.
  • Feature flags and phased rollouts to test updates with live users in real-world environments.

This allowed Timerack to evolve the product continuously without compromising stability.

4. Conference-Driven UX Enhancements

Given the upcoming industry event, we focused on the features that mattered most:

  • Customized dashboard views.
  • Role-based access controls.
  • Simplified onboarding and employee self-service tools. Our UX strategy was shaped by both internal feedback and customer pain point.
Triangle svg

Result

1. A Successful, Market-Ready Conference Launch

In just under 4 months, we took Timerack from legacy-lagging to market-leading. The platform was demoed at the conference to rave reviews—paving the way for 27% increase in qualified leads post-event. Re-engagement from 4 previously inactive clients, now interested in expanded partnerships and a notable increase in average sales conversation duration—a strong signal of buyer interest.

2. Renewed Client Confidence and Retention Clients immediately saw the difference:

  • Faster workflows.
  • Fewer errors.
  • Better reporting.

Support tickets related to system performance dropped by 40% in the first 60 days post-launch.

3. Platform Built for the Next Decade

More than a one-time revamp, this transformation positioned Timerack for sustainable innovation. With a modern stack, API-first design, and modular architecture, the platform is now:

  • 4x more scalable, handling increased concurrency without performance degradation.
  • Easier to enhance, reducing future development cycles by 30–50%.

Ready for AI/ML integration to enable predictive scheduling and workforce optimization.

Conclusion

This project was more than a delivery—it was a turning point.

thinkbridge stepped in at a moment of high pressure and delivered a high-performance solution that not only saved the day but unlocked new business possibilities. Our work with Timerack demonstrates what’s possible when technical mastery meets business alignment.

We don’t just build software. We build platforms that grow with your business. We take your vision, your urgency, and your complexity—and turn it into impact.

That’s the thinkbridge way.

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Rebuilt To Scale, Delivered On Schedule: How thinkbridge Transformed Timerack’s Platform Into A Growth Engine

thinkbridge rebuilt Timerack’s legacy platform into a scalable, AI-ready solution—launched in 4 months, boosting leads, retention, and performance.

Read More
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Drop In Support Tickets
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Increase In Qualified Leads Post-Event
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How to have a Tech-Forward Business

That will actually increase your bottom line
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How to have a Tech-Forward Business

That will actually increase your bottom line
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CASE STUDY

Rebuilt To Scale, Delivered On Schedule: How thinkbridge Transformed Timerack’s Platform Into A Growth Engine

thinkbridge rebuilt Timerack’s legacy platform into a scalable, AI-ready solution—launched in 4 months, boosting leads, retention, and performance.

40%
Drop In Support Tickets
27%
Increase In Qualified Leads Post-Event
30–50%
Reduction In Future Development Cycles

The Challenge

Timerack’s challenges were multifaceted, and the stakes couldn’t have been higher:

  • A Platform That Couldn’t Scale

Timerack’s core platform was built on legacy technologies that couldn’t support new functionality, multi-client scalability, or the complex compliance requirements of modern workforce management.

  • Product Development Bottleneck

Progress had stalled under the previous development team. Delays, unstable releases, and limited visibility into code health led to missed deadlines and internal frustration.

  • Time-Sensitive Market Opportunity

With a flagship industry conference on the horizon—an event critical for client demos, investor visibility, and pipeline acceleration—Timerack had a hard deadline. There was no room for compromise. The platform had to deliver, and it had to wow.

  • Loss of Customer Confidence

Clients were losing faith. Without a modern, competitive solution, Timerack risked losing accounts and falling behind competitors with more advanced offerings.

MEET THE TEAM

img

Anand Krishnan

Managing Partner & CEO

sai-img

Sai Ganesh

Managing Partner & Chief Scientist

img
Shamik Mitra

Managing Partner & Chief Delivery Officer

Andy K-img
Andy Komandur

Vice President-Growth
APAC & GCC

img
Andrew Zarkadas

Vice President - Growth Americas

MEET THE TEAM

img

Anand Krishnan

Managing Partner & CEO

sai-img

Sai Ganesh

Managing Partner & Chief Scientist

img

Shamik Mitra

Managing Partner & Chief Delivery Officer

Andy K-img

Andy Komandur

Vice President-Growth
APAC & GCC

img
Andrew Zarkadas

Vice President - Growth Americas

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The Solution

thinkbridge approached this project not as a rescue mission, but as a transformation strategy. Our process was comprehensive, surgical, and delivered under compressed timelines.

1. End-to-End Stack Modernization

We re-architected the entire platform:

  • Front-end: Replaced outdated UI with a modern, responsive, and intuitive interface that dramatically improved user experience.
  • Back-end: Migrated to a scalable, microservices-based architecture to ensure reliability, modularity, and ease of maintenance.
  • Database: Redefined the data schema and migrated critical datasets to a more performant and secure structure.
  • APIs: Built clean, documented, and extensible APIs for seamless integration with third-party systems like payroll, HR, and compliance platforms.

2. Intelligent Rule Engine Implementation

  • To address the core complexity of workforce management—scheduling, compliance, and payroll rules—we developed a powerful custom rule engine:
  • Automated rule application for labor law compliance across geographies.
  • Custom scheduling configurations per client.
  • Real-time payroll validation to reduce errors and manual interventions.

This replaced brittle business logic with scalable, configurable intelligence.

3. DevOps Automation & Phased Rollouts

  • We introduced modern DevOps practices, including:
  • CI/CD pipelines for frequent and safe deployments.
  • Automated regression testing to minimize bugs in production.
  • Feature flags and phased rollouts to test updates with live users in real-world environments.

This allowed Timerack to evolve the product continuously without compromising stability.

4. Conference-Driven UX Enhancements

Given the upcoming industry event, we focused on the features that mattered most:

  • Customized dashboard views.
  • Role-based access controls.
  • Simplified onboarding and employee self-service tools. Our UX strategy was shaped by both internal feedback and customer pain point.

Result

Result

1. A Successful, Market-Ready Conference Launch

In just under 4 months, we took Timerack from legacy-lagging to market-leading. The platform was demoed at the conference to rave reviews—paving the way for 27% increase in qualified leads post-event. Re-engagement from 4 previously inactive clients, now interested in expanded partnerships and a notable increase in average sales conversation duration—a strong signal of buyer interest.

2. Renewed Client Confidence and Retention Clients immediately saw the difference:

  • Faster workflows.
  • Fewer errors.
  • Better reporting.

Support tickets related to system performance dropped by 40% in the first 60 days post-launch.

3. Platform Built for the Next Decade

More than a one-time revamp, this transformation positioned Timerack for sustainable innovation. With a modern stack, API-first design, and modular architecture, the platform is now:

  • 4x more scalable, handling increased concurrency without performance degradation.
  • Easier to enhance, reducing future development cycles by 30–50%.

Ready for AI/ML integration to enable predictive scheduling and workforce optimization.

Case Studies

Browse our case studies ​

AI-Driven Demand Forecasting Saves $1M for REPs

A Texas retail electric provider needed better energy forecasts to offer competitive prices. We built a machine learning model using historical load data.

Read More
2x
Increase In Manager Span Of Control
75%
Faster Time To Monthly FInancials
100%
Improvement In Accuracy

Transforming A Recruitment Process Outsourcing Firm With A Tech-First Platform

RPO firm transforms with thinkbridge, achieving 1.6x EBITDA, 6x valuation growth, and 2x revenue—without adding headcount.

Read More
6x
Valuation Multiple Improvemen
1.6x
Improvement In EBITDA
2x Revenue
Without Adding Headcount

Transforming A Leading Non-Emergency Medical Transportation Provider Into A Scalable, AI-Driven Operation

Dash Solutions transformed into a fintech leader—serving 10x more clients, launching products 8x faster, and tripling growth—thanks to a scalable, API-first platform built with thinkbridge.

Read More
20%
Improvement Of On-time Trips
25%
Drop In Member Grievenaces
30%
Cut In Call Wait Times

Client Success Story: Dash Solutions Leverages Technology to Evolve Into A Fintech Powerhouse

Dash Solutions used thinkbridge to 10x client capacity, 3x growth, and launch products 8x faster—transforming into a true fintech powerhouse.

Read More
3x
Growth Without Increasing Headcount
10x
Increase In Client Capacity
8x
Faster Product Launches

Consero Transforms Into A Finance-As-A-Service Firm With A Tech-First Approach Through The SIMPL Platform

thinkbridge helped Consero launch the SIMPL platform—driving 40% revenue growth, 30% EBITDA gain, and scaling FaaS operations without added overhead.

Read More
40%
Revenue Increase Without Overhead Growth
30%
EBITDA Improvement
2x
Accounts Overseen

Rebuilt To Scale, Delivered On Schedule: How thinkbridge Transformed Timerack’s Platform Into A Growth Engine

thinkbridge rebuilt Timerack’s legacy platform into a scalable, AI-ready solution—launched in 4 months, boosting leads, retention, and performance.

Read More
40%
Drop In Support Tickets
27%
Increase In Qualified Leads Post-Event
30–50%
Reduction In Future Development Cycles

From Zero To Launch In 60 Days: How thinkbridge Helped A Payment Platform Ship A High Impact Mobile Payments Platform In Record Time

Delivered a full-featured mobile payments app for a payment platform in just 8 weeks—50% faster than planned—using Flutter, internal accelerators, and agile delivery to meet tight budget, time, and quality targets.

Read More
50%
Faster Than The Planned
100%
Core Functionality Shipped
Maintained Budget Discipline

How thinkbridge Transformed A Leading Optical Retailers Operations Across Asia with Strategy-Led Digital Execution

thinkbridge helped the company move beyond spreadsheets to scalable, real-time retail operations—unlocking the full ROI of their ERP investment with Power BI, Power Apps, and a structured IT delivery model, all within six months.

Read More
48–72 hours
Approval Turnaround Time
3x
IT Enhancement Delivery Ad-hoc
70%
Less Excel Dependency

How A Next-Gen FinTech Platform And thinkbridge Built A Full-Featured Neo-Banking App In 90 Days

In just 90 days, thinkbridge helped a next-gen fintech platform launch a full-featured neo-banking app for underserved Asia-Pacific regions—cutting development time by 50%, slashing costs, and setting the foundation for long-term fintech growth.

Read More
45–50%
Savings
60%
Reduced Future Maintenance Burden
67%
Faster Than Industry Avg.

Orchestrating End-To-End Digital Transformation For A Retail Apparel Giant

thinkbridge partnered with a major apparel brand to cut manual data entry by 75% and reduce cycle times by 35%, delivering a clear, AI-ready transformation roadmap in just 6 weeks.

Read More
75%
Manual Data Entry Eliminated
35%
Reduction In Cycle Time
18%
Accuracy Improvement

A Digital Transformation Blueprint For A Global Pearl & Jewellery Powerhouse

thinkbridge helped a global luxury retailer cut manual work by 60% with a digital blueprint mapping 100+ processes and 35+ AI opportunities.

Read More
40–60%
Reduction In Manual Work
20–25%
Improvement In Inventory
100%
Executive Alignment Achieved

SensorsCall’s Camera-Free Senior-Care Platform, Engineered By thinkbridge

thinkbridge helped SensorsCall build a privacy-first, AI-powered senior care platform—detecting falls, anomalies, and critical sounds with 0 cameras, 2% false positives, and real-time insights across thousands of homes.

Read More
25%
More Continuous Coverage
30%
False-Alarm Reduction
100%
Homes Keep Existing Detectors

How to have a Tech-Forward Business

That will actually increase your bottom line

The Solution

thinkbridge approached this project not as a rescue mission, but as a transformation strategy. Our process was comprehensive, surgical, and delivered under compressed timelines.

1. End-to-End Stack Modernization

We re-architected the entire platform:

  • Front-end: Replaced outdated UI with a modern, responsive, and intuitive interface that dramatically improved user experience.
  • Back-end: Migrated to a scalable, microservices-based architecture to ensure reliability, modularity, and ease of maintenance.
  • Database: Redefined the data schema and migrated critical datasets to a more performant and secure structure.
  • APIs: Built clean, documented, and extensible APIs for seamless integration with third-party systems like payroll, HR, and compliance platforms.

2. Intelligent Rule Engine Implementation

  • To address the core complexity of workforce management—scheduling, compliance, and payroll rules—we developed a powerful custom rule engine:
  • Automated rule application for labor law compliance across geographies.
  • Custom scheduling configurations per client.
  • Real-time payroll validation to reduce errors and manual interventions.

This replaced brittle business logic with scalable, configurable intelligence.

3. DevOps Automation & Phased Rollouts

  • We introduced modern DevOps practices, including:
  • CI/CD pipelines for frequent and safe deployments.
  • Automated regression testing to minimize bugs in production.
  • Feature flags and phased rollouts to test updates with live users in real-world environments.

This allowed Timerack to evolve the product continuously without compromising stability.

4. Conference-Driven UX Enhancements

Given the upcoming industry event, we focused on the features that mattered most:

  • Customized dashboard views.
  • Role-based access controls.
  • Simplified onboarding and employee self-service tools. Our UX strategy was shaped by both internal feedback and customer pain point.

Result:

40%
Drop In Support Tickets
27%
Increase In Qualified Leads Post-Event
30–50%
Reduction In Future Development Cycles

Result

1. A Successful, Market-Ready Conference Launch

In just under 4 months, we took Timerack from legacy-lagging to market-leading. The platform was demoed at the conference to rave reviews—paving the way for 27% increase in qualified leads post-event. Re-engagement from 4 previously inactive clients, now interested in expanded partnerships and a notable increase in average sales conversation duration—a strong signal of buyer interest.

2. Renewed Client Confidence and Retention Clients immediately saw the difference:

  • Faster workflows.
  • Fewer errors.
  • Better reporting.

Support tickets related to system performance dropped by 40% in the first 60 days post-launch.

3. Platform Built for the Next Decade

More than a one-time revamp, this transformation positioned Timerack for sustainable innovation. With a modern stack, API-first design, and modular architecture, the platform is now:

  • 4x more scalable, handling increased concurrency without performance degradation.
  • Easier to enhance, reducing future development cycles by 30–50%.

Ready for AI/ML integration to enable predictive scheduling and workforce optimization.

How to have a Tech-Forward Business

That will actually increase your bottom line

How to have a Tech-Forward Business

That will actually increase your bottom line