CASE STUDY

Hyper-Personalized Senior Care Through Machine Learning

A senior care platform company using an innovative IoT hardware + software solution to continuously monitor and assess the well-being of older adults. Their technology uses composite environmental sensors to infer each senior’s daily activities—creating a real-time view of individual well-being.

55%
Increase in Monthly Recurring Revenue (MRR)
70%
Reduction in customer attrition
1000
Personalized devices deployed in production

The Challenge

To deliver on the promise of being “the next best thing to being there,” the client needed every device to behave like a personalized caregiver. That meant each device had to automatically learn and adapt to the unique habits of individual seniors—at scale, and with minimal manual setup.

Strategic Options Explored

The client partnered with thinkbridge to evaluate scalable solutions to personalize tens of thousands of devices across their platform.

MEET THE TEAM

img

Anand Krishnan

Managing Partner & CEO

sai-img

Sai Ganesh

Managing Partner & Chief Scientist

img
Shamik Mitra

Managing Partner & Chief Delivery Officer

Andy K-img
Andy Komandur

Vice President-Growth
APAC & GCC

img
Andrew Zarkadas

Vice President - Growth Americas

How to have a Tech-Forward Business

That will actually increase your bottom line

The Solution

thinkbridge engineers implemented a machine learning algorithm that automatically learns the daily habits of each senior and detects anomalies that may indicate changes in well-being. The algorithm improves continuously, using a feedback loop where caregiver corrections are fed back into the model—enhancing personalization over time.

The intelligence was embedded directly into each device, eliminating the need for new workflows or manual configuration. This resulted in an unprecedented level of personalization—allowing every device to adapt and respond to its user like a real caregiver would.

The solution is now in production and actively used across thousands of devices.

Result:

55%
Increase in Monthly Recurring Revenue (MRR)
70%
Reduction in customer attrition
1000
Personalized devices deployed in production

Hard Benefits

  • 55% increase in Monthly Recurring Revenue (MRR)
  • 70% reduction in customer attrition
  • Thousands of personalized devices deployed in production

Soft Benefits

  • Dramatic product differentiation in a competitive market
  • Infinite scalability without increasing manual effort
  • Significant boost in company valuation multiples

How to have a Tech-Forward Business

That will actually increase your bottom line

How to have a Tech-Forward Business

That will actually increase your bottom line
Welcome Popup

How to have a Tech-Forward Business

That will actually increase your bottom line
Close